EasyJet to Spearhead Netherlands Holidays Campaign
Leading budget airline easyJet revealed today that it has gone into "partnership" with the Netherlands Board of Tourism and Conventions (NBTC) in order to promote its own cheap flights to Amsterdam and other Dutch destinations, plus the wide range of Netherlands city break holidays that are available to British travellers.
EasyJet said that both parties hoped that the three-year marketing campaign, which involves a €4.5 million investment, will boost the number of people booking holidays to the Netherlands and increase the profile of eight Dutch cities. The agreement also takes place in the year of easyJet's 15th anniversary of its first ever international route – when it began operating cheap flights to Amsterdam from London Luton Airport in 1996.
This year it estimated that it will carry some 3.1 million passengers to and from destinations in the Netherlands.
The cheap fares airline's UK director Paul Simmons commented: "easyJet is already a major force in tourism and commerce within the Netherlands. We have been flying to Amsterdam since 1996 and have carried a total of 23 million passengers to and from the city over that time.
"Working closely in partnership with the NBTC will only help to strengthen our commitment to making travel easy and affordable for passengers travelling to Holland from all over Europe and boost tourism to the country."
EasyJet said that at the end of the three-year period, both parties hope to see an extra 750,000 city break visitors to the Netherlands from the UK, Germany, Italy and Spain, plus an additional €300 million being spent in the targeted Dutch cities. As easyJet has a "strong presence" in the German, Spanish, Italian and British markets, the marketing campaign intends mainly to focus on them.
Budget Airline News posted by 
on 15 September 2011
cheap flights, cheap flights to Amsterdam, cheap fares, city break holidays, Netherlands holidays
http://corporate.easyjet.com/media/latest-news/news-year-2011/13-09-2011-en.aspx?sc_lang=en
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