Holiday Inn America Hails Successful Summer
USA holidays have been one of this year's success stories, with families from the UK taking cheap flights to Florida to sample the sunshine and theme parks that the state is famous for, while singles and couples take cheap flights to New York for the sights, the style – and of course the shopping.
This success story was underlined this week when the InterContinental Hotels Group (IHG) revealed that it has enjoyed high demand for its hotels across America. This was especially true of its Holiday Inn range of cheap hotels, with "record levels" of bookings for overnight stays between July and September this year.
The profitability of players in the hotels sector is measured by "revpar", or "revenue per available room" and the revpar for IHG's US enterprises increased by 8 per cent in the third quarter of 2011 compared to the same three months the previous year. There was also an equally impressive 8.1 per cent increase in revpar year-on-year for the first nine months of 2011.
In a statement, the company said that "travellers remained resilient through the summer and demand from business travellers stayed strong."
"Holiday Inn and Holiday Inn Express revpar grew 10.4 per cent and 9.2 per cent respectively, outperforming the US upper midscale segment due to the continued benefits of the Holiday Inn relaunch."
America's Holiday Inns are soon to face competition on the cheap hotels front, however, if the Virgin brand has anything to do with it. A USA Today report this week revealed that the much-anticipated Virgin Hotels brand is to open its first enterprise in Chicago within a couple of years, after a deal was signed this week for the 27-storey Dearborn Bank Building in the heart of the city.
Along with hotel developer John Buck, Virgin now plans to spend up to two years the Art Deco tower into a 250-room hotel.
Hotels News posted by 
on 25 October 2011
USA holidays, cheap flights, cheap flights to Florida, cheap flights to New York, cheap hotels
http://www.ttgdigital.com/news/intercontinental-hotels-enjoys-us-sales-surge/4682007.article
http://travel.usatoday.com/hotels/post/2011/10/richard-branson-virgin-hotels--first-hotel-deal-chicago/557093/1
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