Virgin Atlantic Scoops Two 2011 Travel Marketing Awards
This year's Travel Marketing Awards last week hailed cheap flights provider Virgin Atlantic as "brand of the decade" at a ceremony in London.
The awards are presented by the Chartered Institute of Marketing's travel industry division, and aim to show off the travel and holidays sector's best promotional and marketing campaigns. Virgin Atlantic has made an enviable reputation for itself, offering high-quality cheap flights to the USA, the Caribbean, Asia and Australasia, but it also associated with memorable and eye-catching promotions.
Much of this is to do with the flamboyant founder Sir Richard Branson, who appears very happy to dress up in drag at the drop of a hat and pose for publicity pics, as well as his much-publicised balloon trips around the world. However, the success of Virgin Atlantic's cheap flights to long-haul destinations has also been down to providing excellent value for money coupled with its distinctive branding, the awards organisers said – who had created the "brand of the decade" gong as a special one-off title for the 2011 ceremonies.
Earlier in the week, Virgin Atlantic also received the number one Golden Arrow prize at the British Television Advertising Awards, following its TV ad with the slogan, Your airline's either got it or it hasn't.
Commenting on the awards, the cheap flights carrier's sales and marketing director Paul Dickinson declared that the success of the firm had always partly been down to the "fantastic brand" itself in conjunction with the way Virgin was able to communicate with its customer base. He went on: "By consistently investing in excellent marketing over recent years, we have ensured that the strength of the Virgin Atlantic brand is higher now than it has ever been, and we will continue to work to keep it as an industry leader."
General Travel News posted by 
on 18 April 2011
cheap flights, cheap flights to the USA
http://news.opodo.co.uk/NewsDetails/2011-04-15/_Brand_of_the_decade__award_for_Virgin_Atlantic
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